PRESS-RADIO-TV
My career started in news journalism. For Sweden's largest newsrooms, I have held the position of reporter, news anchor, live producer, news editor, and deputy news director, conducting interviews, doing research, publishing and live reporting. I was responsible for the largest live broadcast shows at TV4, Swedish Television and Ekot/Studio Ett (Swedish Radio).
AGENCY CONSULTANT
As the media expert of a renowned communications agency, I conducted the roles of moderator and project manager for events. Also, I was responsible for the media training offer for companies and their spokespeople, delivered workshops, produced newsworthy videos, wrote op-eds, and peformed proactive as well as emergency crisis management.
GOVERNMENT OFFICES
In recent years, I was the Press Secretary for Minister for Education, Anna Ekström, in the Swedish government – a strategically advisory, planning and operational role in a complex, high pressure environment, which requires significant flexibility and multitasking capabilities.
With more than 20 years of experience in these three areas, I bring unique knowledge and extensive expertise in strategic communication during times of both success and adversity, complemented by a deep understanding of the political landscape and its decision-making processes.
Former clients
Example of the type of corporate videos that Spot On Communication delivers
Photographer: Fredrik Kron
During my years at a communications agency, I had the privilege to assist clients from various industries. The spokespeople I was coaching are active within non-profit organizations as well as in the public and private sectors, ranging from small businesses to larger organizations and multinational corporations.
The feedback for my achievements has been fantastic – in particular when it comes to moderating, media training and crisis management.
Advocacy Groups – Aid Organizations – Banking Sector – Cooperatives – Industry Associations – Grocery Retail – Retail Industry – Energy Companies – Financial Industry – Insurance Companies – Mining Industry – Industrial Associations – Pharmaceutical Companies – Management Consultants – Manufacturing (Forestry Industry) – Healthcare – Telecommunications – Transportation
Corporate Communication, Public Affairs & Journalism